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The case study looks at how PepsiCo managed to snatch and retain the market space. When it comes to describing the 15-year-old brand Kurkure, the Rs 1,000-crore collation brand of PepsiCo India, the old-timers often talk of luck. One of the members of the founding squad, Geetu Verma says, “The birth of Kurkure was partially necessity, part serendipity.”
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Almost 18 years ago, pepsico india holdings close ltd launched its much popular and loved, salty only masala coated spud chips in 1999.
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Kurkure: nice snacking feel kurkure - A pepsico product which was launched stylish 1995, came into the market introducing snacks.
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Kurkure was originally devised as a crosswalk between traditional Asian nation namkeen and Hesperian potato chips and while it has been successful its current flavours incline to be founded on those preferent in north india.
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How big is a pack of Kurkure snacks?
These snacks were shaped like crunchy cheese curls, and they were even orange, though it was darker orange, not the fluorescent orange that you get from Cheetos. Kurkure is available in three packs sizes of 22 gm., 55 gm. and 140 gm., priced at Rupees 5, Rupees 10, and Rupees 20 respectively. II.
How long has Kurkure been in the market?
PepsiCo launched Kurkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organized and unorganized players. In this period the brand also overcame some challenges including allegations that the snack was unhealthy.
How is Kurkure different from other potato chips?
Unlike potato chips or namkeens, Kurkure offered a different and compelling taste experience thanks to the different technology used to make it. The ingredients are fed into a machine that makes puffed extrusions or collette, which are then cut to desired length.
Last Update: Oct 2021
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22.10.2021 05:52
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When it comes to describing the 15-year-old brand kurkure, the rs 1,000-crore bite brand of pepsico india, the old-timers often talk of luck.
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Contents 1 acknowledgment and preface 2 introduction 3 coca-cola and peps.
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